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Degree Programme in Leading Business Transformation | Master of Business Administration
Degree Programme in Leading Business Transformation, Master of Business Administration
After the studies the graduates will be able to implement change projects and lead the transformation of their organization toward achieving its higher competitive advantage in a flux, global and international business environment. They will work in positions, for example:
- leading work development projects
- planning and implementing business strategies
- acting as leaders of their own business.
In the beginning of the studies, the students choose their specialization area and make their individual study plan in collaboration with an academic advisor. In other words, students can focus on areas that contribute to their desired career steps.
Strategic Thinking and Management
This specialization prepares students to apply, develop and manage strategic thinking and procedures in international and changing business environment. Studies aquaint students with various ways to develop strategy from forecasting to execution. Students can also assess and consider the impact of stakeholders to organizational strategy.
Leadership and People Management
This specialization prepares students to lead and develop human resources strategically. Studies acquaint students with theories and methods of leading organizations and developing work and workplace community. The student can also develop own leadership competencies.
Customer Relationship and Sales
This specialization prepares students to manage and develop sales and customer experience. Courses acquaint students with developing multichannel sales and customer relationships in international business environment. Studies utilize Haaga-Helia’s digital Sales Lab and eComLab environments.
Digital Marketing and Communication
This specialization prepares students to develop and manage marketing and communications strategically. Studies acquaint students with the use of data and digital environments to design creative solutions for the interaction between organization and its stakeholders.
Entrepreneurship and Business Design
This specialization prepares students to make business plans and build a network to support the business. The student can utilize innovation tools, recognize potentially valuable business opportunities, create a solution from an idea and bring it to the market successfully.
Digital Business Opportunities
This specialization prepares students to recognize and exploit new business opportunities of leading-edge digital technologies. The student can assess the maturity of new technologies and apply them in transforming the business. S/he masters digital service design methods based on customer experience.
Experience Economy and Designing Services
This specialization prepares students for planning, developing and managing services and experiences based on customer understanding. Student can analyse the profitability of services, and sell and market experiences. S/he adapts a solution-oriented mindset in developing business in a global and responsible organization.
Master studies are planned to be accomplished in 1.5 – 3.0 years. Students learn by accomplishing assignments related to their own organizations or other business cases. The learning sessions take place mainly in evenings, weekends, virtually, and as intensive studies. This degree programme is implemented in English.
The admission takes place on www.studyinfo.fi.
Degree / diploma
Master of Business Administration
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