Master's Programme in Service Design | Master of Business Administration | YAMK

Turun ammattikorkeakoulu
2 years
Application deadline: Joint application January
Ylemmät AMK-tutkinnot


Master's Programme in Service Design | Master of Business Administration | YAMK

Master's Degree Programme in Service Design is a combination of design thinking, business and society and the focus is on the area of service design. The different professional and cultural backgrounds of the students will enable a dynamic and interactive learning environment.

Studies in Service Design

The planned duration of the Master's degree programme in Service Design (90 ECTS) is 2 years. The studies are planned to be completed alongside working. The Master studies consist of compulsory core competence studies (40 ECTS), elective complementary competence studies (20 ECTS) and Master's thesis (30 ECTS).

The core competence studies include studies in research methods and future operating environments that are common to all students in the Master School and its School of Leadership. The rest of the compulsory studies deepen the insight specific to each programme. Students may further deepen or expand their competences by choosing elective courses from the other Master School programmes. 

The aim of the Service Design studies is to develop and deepen the student's service design skills and competences: the student will gain practical and holistic understanding of service design in order to be able to successfully apply service design in practice. In the leadership studies the student develops his/her managerial profile as a motivating and effective leader who achieves results and change by managing people ethically and who renews and develops the organisation based on appropriate methods and research data. 

A central part of the Master's studies is the Master’s thesis. The thesis work is carried out as a working life oriented development project. The thesis will not only develop your knowledge and skills in a certain study field and specific topic but also gives you the possibility to enhance your skills of leading teams and work groups.

Admission requirements

Applying to the degree programme takes place through an online joint application system at

Entry requirement to the Master's degree programme is a minimum of two years’ relevant work experience gained after a suitable higher education degree completed in Finland or abroad or a Finnish post-secondary or higher vocational level diploma. (See the detailed eligibility criteria in

Degree / diploma

Master of Business Administration

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