Master's Programme in Sales Management | Master of Business Administration | YAMK

The Master’s Degree Programme in Sales Management is a very practically oriented programme meant for Bachelors of Business Administration and to other suitable holders of a Bachelor’s degree who want to expand their knowledge about different competences and skills needed in demanding B2B sales work and in sales management.

Studies in Sales Management

The Master's degree composes of core competences, complementary competences and thesis work. The Master's Degree Programme in Sales Management (90 ECTS) is a practically oriented programme meant for holders of a Bachelor's degree who want to expand their knowledge about demanding B2B sales and sales management.

Students are, during the studies, always expected to apply into practice the theories discussed and thus understand their relevance for practical sales management situations. The focus is on demanding B2B sales environments, which very often are also international. Developing cultural literacy and the ability to act in international forums by communicating, negotiating and presenting ideas - both with internal and external stakeholders - forms a central part of the education. 

A central part of the Master's studies is the Master’s thesis. The thesis work is carried out as a working life oriented development project. The thesis will not only develop your knowledge and skills in a certain study field and specific topic but also gives you the possibility to enhance your skills of leading teams and work groups.