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Degree Programme in Aviation and Tourism Business | Master of Hospitality Management
Master's Degree Programme in Aviation and Tourism Business
The Degree Programme is based on the future needs of the aviation and tourism industries with a focus on customer-orientation, globalisation, continuous change and sustainability. It is planned especially for experts in travel agencies, tour operating, aviation and other sectors in transportation, travel management and tourism organisations. The goal is to raise the know-how of an expert to a developer level.
In the beginning of the studies, the students choose their specialization area and make their individual study plan in collaboration with an academic advisor. In other words, students can focus on areas that contribute to their desired career steps.
Experience Economy and Designing Services
This specialization prepares students for planning, developing and managing services and experiences based on customer understanding. Student can analyse the profitability of services, and sell and market experiences. S/he adapts a solution-oriented mindset in developing business in a global and responsible organization.
Strategic Thinking and Management
This specialization prepares students to apply, develop and manage strategic thinking and procedures in international and changing business environment. Studies aquaint students with various ways to develop strategy from forecasting to execution. Students can also assess and consider the impact of stakeholders to organizational strategy.
Leadership and People Management
This specialization prepares students to lead and develop human resources strategically. Studies acquaint students with theories and methods of leading organizations and developing work and workplace community. The student can also develop own leadership competencies.
Customer Relationship and Sales
This specialization prepares students to manage and develop sales and customer experience. Courses acquaint students with developing multichannel sales and customer relationships in international business environment. Studies utilize Haaga-Helia’s digital Sales Lab and eComLab environments.
Digital Marketing and Communication
This specialization prepares students to develop and manage marketing and communications strategically. Studies acquaint students with the use of data and digital environments to design creative solutions for the interaction between organization and its stakeholders.
Digital Business Opportunities
This specialization prepares students to recognize and exploit new business opportunities of leading-edge digital technology. The student can assess the maturity of new technologies and apply them in transforming the business. S/he masters digital service design methods based on customer experience.
Entrepreneurship and Business Design
This specialization prepares students to make business plans and build a network to support the business. The student can utilize innovation tools, recognize potentially valuable business opportunities, create a solution from an idea and bring it to the market successfully.
The admission takes place on studyinfo.fi.
Degree / diploma
Master of Hospitality Management (YAMK)
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